"Creating Value"
Erik Qualman is a social media veteran and formerly known as "the guy with the green glasses”. Qualman is the author of Socialnomics (#1
Best Selling International Book), and Digital Leader and What Happens in Vegas
Stays on YouTube. He has worked with hundreds of brands like Coach, Google,
featured in major publications and talk shows, and has performed in 44
countries.
This afternoon I had the pleasure of following skype chat with
Erik Qualman the official social media guru. Erik began his chat with an
open ended survey “what social media platforms are we using, to how we would
prefer our friends and professors to reach us”, it really broke the ice and
taught us one of his key points “Follow the Trend not the Tool.
- Follow the Trend Not the Tool: A tool like Google, Instagram, Myspace, snapchat
come and go, however trends, where the people are going is what you should
be following to stay up-to-date, current and relevant.
- Network before you need your
network: This point hit close to home because I actually
use this in everyday like, I run a blog and with that I get invited to
many event which offers me an opportunity into many circles, although I
may not need these individuals at the time I always keep in touch,
repost/retweet/comment to keep the relationship alive, because you do not
know when you may need these networks in the future, and if you have
already made that connection it would be a smoother transition into a need
or a favor.
- Post it forward: Think
outside in not inside out: When Erik mentioned this for some reason
everything seemed to click. I already knew about creating value for the
consumer but for some reason it was not working. Erik gave an example “a
company hired him to help with social media; they wanted to send out
coupons to the masses no targeted audience, simply send them out. Erik
suggested sending them to everyone online or through an app, the client
said no, they did not want people to actually use them, just throw them
away or lose them, we really don't want them to get a discount because
they would be losing money. “ Erik goes on to say, “you have to work
outside in, learning what your audience want and creating value for them
and delivering on it, don’t chance the money it will come”.
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