- Identify three significant milestones in the
development of the Disney company. Why are they significant?
In
the 1990s the Animation department was still having some setbacks with making
competitive films, ultimately giving way to a possible termination of the
department. This pushed the company to try something new “animated graphics”.
Disney would be the first company to try this feature for the film. In reality
the film was a flop, people did not feel a connection to graphics, however, it
was the start of a new era in film and Disney would be the pioneer for that and
giving Pixel their first debut to the world. In 1937 Disney Released the first US
full-length animated film, "Snow White and the Seven Dwarfs";
production costs exceeded $1.5 million. In 1955 Disneyland Amusement Park
opened in Anaheim, California. These are significant moments because it changed
the face of the film industry.
- What surprised you about Disney as a company?
There
were a couple things that surprised me about the Disney company. First, I did
not know that Disney was the first to produce a full-length technical graphic animated film which flopped because people did not feel a connection to it, because the intensity of the eyes and the connect really matters, and Disney had build a brand on hand drawn characters so it was not well received. I also did not know that the company that helped them achieve this was Pixel. I also didn't know
that Disney was also the first to produce the first full-length Technicolor
film. This is quite an innovative company.
- What are the keys to Disney’s success? What
distinguishes them from other companies? What can other media
companies learn from Disney?
Disney
prides its brands on a few key things that sets them apart from many other
competitors or brands: Provide a promise, not a product, Always exceed
customers’ expectations, Pursue your passion, and the money will follow, Stay
true to your company’s mission and values, Differentiate your offer, Lead by
example and delegate, Defy convention, Leave behind something to grow. These
steps set this brand apart because Disney executes it each and every day to the
fullest. Other companies should use this as a stepping stone to elevate their
brands.
http://www.businessbrief.com/walt-disneys-8-secrets-to-success/
https://www.youtube.com/watch?v=SvaBBNeRBPU
- Where do you see the Disney Company in 10 years?
I am not a huge Disney fan
or follower however joining this class has taught me more about the brand and
its founders. If Disney continues on the train that they are on and buying up companies
like the monopoly they are I think they will be even bigger world domination.
Quite honestly its scary the amount of companies Disney secretly controls.
- What do you think are their most valuable properties?
I
think the theme parks are most valuable because the parks deliver the ultimate
Disney experience. It is more than just a movie, it's more than just a TV show, it’s
your favorite characters in the flesh walking amongst you, there’s other enthusiast
like yourself, food, rides, smells, fireworks, you can get the real Disney
experience all in one. This is why I feel this is one of the most valuable properties.
- What are the challenges that Disney faces currently?
According
to SCMP.com Disney is once again in a fight with the state of Florida against
the expansion of Casinos. Disney believes casinos will ruin the family friendly
quality of Florida that they have fought to preserve.
http://www.scmp.com/news/world/article/1341255/disney-faces-challenge-its-motives-fight-against-more-florida-casinos
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