- Identify three significant milestones in the development of the Disney company. Why are they significant?
In the 1990s the Animation department was still having some setbacks with making competitive films, ultimately giving way to a possible termination of the department. This pushed the company to try something new “animated graphics”. Disney would be the first company to try this feature for the film. In reality the film was a flop, people did not feel a connection to graphics, however, it was the start of a new era in film and Disney would be the pioneer for that and giving Pixel their first debut to the world. In 1937 Disney Released the first US full-length animated film, "Snow White and the Seven Dwarfs"; production costs exceeded $1.5 million. In 1955 Disneyland Amusement Park opened in Anaheim, California. These are significant moments because it changed the face of the film industry.
- What surprised you about Disney as a company?
There were a couple things that surprised me about the Disney company. First, I did not know that Disney was the first to produce a full-length technical graphic animated film which flopped because people did not feel a connection to it, because the intensity of the eyes and the connect really matters, and Disney had build a brand on hand drawn characters so it was not well received. I also did not know that the company that helped them achieve this was Pixel. I also didn't know that Disney was also the first to produce the first full-length Technicolor film. This is quite an innovative company.
- What are the keys to Disney’s success? What distinguishes them from other companies? What can other media companies learn from Disney?
Disney prides its brands on a few key things that sets them apart from many other competitors or brands: Provide a promise, not a product, Always exceed customers’ expectations, Pursue your passion, and the money will follow, Stay true to your company’s mission and values, Differentiate your offer, Lead by example and delegate, Defy convention, Leave behind something to grow. These steps set this brand apart because Disney executes it each and every day to the fullest. Other companies should use this as a stepping stone to elevate their brands.
- Where do you see the Disney Company in 10 years?
I am not a huge Disney fan or follower however joining this class has taught me more about the brand and its founders. If Disney continues on the train that they are on and buying up companies like the monopoly they are I think they will be even bigger world domination. Quite honestly its scary the amount of companies Disney secretly controls.
- What do you think are their most valuable properties?
I think the theme parks are most valuable because the parks deliver the ultimate Disney experience. It is more than just a movie, it's more than just a TV show, it’s your favorite characters in the flesh walking amongst you, there’s other enthusiast like yourself, food, rides, smells, fireworks, you can get the real Disney experience all in one. This is why I feel this is one of the most valuable properties.
- What are the challenges that Disney faces currently?
According to SCMP.com Disney is once again in a fight with the state of Florida against the expansion of Casinos. Disney believes casinos will ruin the family friendly quality of Florida that they have fought to preserve.