For this expert blog I ponder what I was good at or knew a lot about so the first thing that came to mind was blogging. I started my first blog on with blogger in 2013 the name of that blog was Perfectly Tailored. This blog followed fashion trends hair makeup beauty and exclusive events in and around the Atlanta area, a year later I changed the name of the site to Style Me Famous and had a team of contributors that wrote about hair makeup beauty and fashion. I later turned that site into my fashion entertainment site which is a community for fashion enthusiast around the world to sell, shop, buy and share their fashion trends. Currently we are under construction for a new layout.
Enough about me let’s get into the history of what is known today as blogging. According to Wiki, the term "blog" was not coined until the late 1990s, the history of blogging starts with several digital precursors to it. Before "blogging" became popular, digital communities took many forms, including Usenet, commercial online services such as GEnie, BiX and the early CompuServe, e-mail lists and Bulletin Board Systems (BBS). The modern blog evolved from the online diary, where people would keep a running account of their personal lives. Most such writers called themselves diarists, journalists, or journalers. A few called themselves "escribitionists". The New York Times gave a wonderful timeline of the evolution of blogging starting with the first official modern blog by Swarthmore student Justin Hall creates first blog ever, Links.net in January 1994.
Blogging is more than just an online journal of people's lives at school, but that was the start of what is now blogging. Blogging has become its own entity in itself. Blogging allows people to connect on and specialize in special topics like Disney, Food, Wine, kids, or fashion like me. These individuals and their expertise and research on specific topics are an extension to a PR professional outlet. These specialty blogs are ways to reach targeted audiences, (influencers) influential people in particular industries. This allows PR professional to expand and target their reach and save their clients’ money or gain more exposure for their clients in a targeted audience. This opportunity will allow PR professionals to gift these influencers with their client’s product or service to share with their communities.
It’s also important for PR professionals to have their own blogs to help educate their clients on services and what’s happening within the PR industry and their industry. PR blogs are informative, providing guidance, advice, service, ideas, promoting their clients and their products. It’s a way to gain more exposure for themselves and their clients. It is also important for PR clients to have their own blogs. This allows them to publish information on their own and share what’s happening with them.
Like social media, not just the art of blogging is important the people behind the blogs are just as important, without them, these influencers and their unique communities could not be formed. These influencers are like modern day celebrities, so long were the days when we hired overpriced superstars like Rihanna Beyoncé Taylor and Miley to draw in crowds for a new product or service with the chance of losing favorability with current consumers because the celebrity did something that was disliked by the public, there is a lot of risk involved. These influencers play a huge role in helping brands, PR professionals, and publications identify a targeted audience or audiences that were not so easy to identify before. The beauty of blogging is that that are so many and many have thousands of followers and just by simply gifting one they would be more than happy to write a post winning the gifter with favorable buys.
In a previous post, I wrote about a skype chat with Eric Qualman the social Media genius. Two facts he made and I wrote about are below:
- Follow the Trend Not the Tool: A tool like Google, Instagram, Myspace, snapchat come and go, however trends, where the people are going is what you should be following to stay up-to-date, current and relevant.
- Network before you need your network: This point hit close to home because I actually use this in everyday like, I run a blog and with that I get invited to many event which offers me an opportunity into many circles, although I may not need these individuals at the time I always keep in touch, repost/retweet/comment to keep the relationship alive, because you do not know when you may need these networks in the future, and if you have already made that connection it would be a smoother transition into a need or a favor.
This is significant to PR and blogging because in this industry it is all about networking and following the trend because each of these industries needs each other to thrive in this ever evolving world we live in, tool die, and trend change regularly.